Hugh Hefner, the iconic founder of Playboy magazine, has died aged 91, Playboy Enterprises has said. Playboy Magazine was founded by Hefner more than 60 years ago as an upscale men's magazine that featured nude images of famous women, as well as emerging models, actresses and singers. “Hugh M. Hefner, the American icon who in 1953 introduced the world to Playboy magazine and built the company into one of the most recognisable American global brands in history, peacefully passed away today from natural causes at his home, The Playboy Mansion, surrounded by loved ones,” Playboy confirmed in a statement. “He was 91 years old.” Hefner, often referred to as “Hef,” passed away at the Playboy Mansion in Los Angeles. Born on 9 April to strict Methodist parents in 1926, he served two years in the army during World War II before finding a job at Esquire as a copywriter. By 1953 he had saved $8,000 with which to put the first issue of Playboy together. Published in December that